Background
The project is based on 2015 VAST Challenge Mini-Challenge 1 on Dinofun World Theme Park. The theme park’s app will be installed on every visitor's smart phone or the visitor will be given a device with the app if they don't have a smart phone. The app is used to track the visitors’ movement in the theme park. The movement data covers three days of weekend during the international soccer star, Scott Jones success celebration.
Objectives
The objectives of this project is to analyze and group visitors based on their movement and rides-taken patterns around the theme park. By visualizing the data, it can be useful for planning park operations and developing targeted marketing approaches for the identified customer segments. Understanding the movement pattern also allows theme park administrators to direct visitors efficiently among attractions and balance the number of visitors at each attraction.
Dinos-at-Work
- CAI Yuanchao
- TAY Hui Leng Karen
- WINARTO Budi
